Strategic Operator · Bangkok

Yuttasak Jumsai Na Ayudhya

Strategic Marketing, ESG, Business Development, Digital Growth, and Tech-Enabled Communication Professional

A cross-disciplinary strategic operator working across marketing, ESG, business development, digital systems, stakeholder engagement, content-led execution, and technology-assisted workflows.

Strategic Marketing
ESG Strategy
Business Development
Digital Growth
SEO & Website Strategy
Content Systems
AI-Assisted Workflows
Data Collection Platforms
Google Ecosystem
EV Knowledge
Figma
Workshops & Training
Communication Strategy

View Capabilities Explore Work Contact

Strategy12+ YRS

SustainabilityESG

SystemsAI · Digital

Yuttasak Jumsai Na Ayudhya (Paul) — portrait

Paul · Strategy × Systems × Communication

01 — Profile

Strategic Profile

Paul is a strategic marketing, business development, and ESG-oriented professional whose operating range extends beyond strategy and digital systems. Alongside founding Earth Guard Advisory and Mee-Sook HOME Solution, he has built ongoing experience in live human interaction through UNHCR fundraising, innovation program coordination with STEM Racing KX, founder-led service ventures, performance team leadership, media-facing communication, and applied business analytics — combining business thinking with communication, execution, design awareness, and real-world stakeholder engagement.

01 — Profile

Strategic Profile

What He Works On

Strategic marketing, business development, ESG and sustainability positioning, digital visibility, communication systems, data collection workflows, and stakeholder-facing growth initiatives.

How He Operates

Combines strategy, communication, structured execution, and digital tool adaptability. Comfortable moving between planning, UI-aware workflows, content development, platform thinking, and real-world implementation.

What He Bridges

Business goals, ESG narratives, website and platform thinking, Google-based operational systems, visual communication, stakeholder needs, and execution.

Where He Adds Value

Innovation environments, growth teams, ESG-oriented projects, venture-building contexts, communication-heavy roles, structured digital initiatives, and cross-functional strategy work.

Founder-Led Range

Founder and CEO of Earth Guard Advisory and Mee-Sook HOME Solution, and CEO of Pordecellist MUSIC Studio — direct experience in ownership, direction-setting, service development, and operational accountability across multiple ventures.

Human-Facing Operating Strength

Real-world capability built through UNHCR Thailand fundraising, STEM Racing KX program coordination, live streaming, and performance team leadership — trust-building, persuasive communication, and coordination under pressure.

02 — Capability

Capability Architecture

Five operating zones that compose how Paul moves between strategy, sustainability, digital systems, execution, and emerging sector knowledge.

Applied through real work

Five operating zones that compose how Paul moves between strategy, sustainability, digital systems, execution, and emerging sector knowledge.

01
Strategy & Growth
02
ESG & Sustainability
03
Digital & Systems
04
Execution & Delivery
05
Emerging Tech & Sector

Strategy & Growth

Applied through real work

Strategic Marketing
Positioning, narrative, and growth direction.
Business Development
Opportunity framing, partnerships, pipeline.
Growth Planning
Channel logic, sequencing, measurable bets.
Opportunity Framing
Reading context, sizing the right move.
Brand Positioning
Distinctive, defensible, audience-true.
Stakeholder Communication
Clarity across leadership and partners.
Sales-Oriented Communication
Persuasive value framing in real-world outreach.
Relationship Development
Trust built across donors, partners, and clients.
Founder-Led Execution
Ownership and direction-setting across ventures.
Value Communication
Mission and offer translated into clear benefit.

ESG & Sustainability

Applied through real work

ESG Strategy Support
Practical framing for organisations and ventures.
Sustainability Communication
Translating ESG into clear narratives.
Training & Workshop Design
Programs that move teams from concept to action.
Materiality & ESG Framing
Identifying what matters, in context.
Stakeholder Engagement
Multi-actor coordination and dialogue.
Cross-sector Initiatives
Bridging education, business, sustainability.
Human-Centered Engagement
Empathy-led interaction in mission contexts.
Trust-Based Communication
Credibility built through consistent presence.
Mission-Led Outreach
Public-facing advocacy with purpose clarity.
Stakeholder Sensitivity
Reading context across diverse audiences.

Digital & Systems

Applied through real work

SEO Strategy
Search visibility built on content logic.
Website Planning & Optimization
Structure, IA, and conversion clarity.
Content Architecture
Hierarchies that scale with the brand.
Analytics & KPI Tracking
Measurement that informs decisions.
AI-Assisted Workflow Design
Prompted systems for speed and quality.
Automation-Oriented Thinking
Repeatability built into operations.
Platform Data Collection
Designing for structured input capture.
Google-Based System Operations
Working fluently in the Google stack.
Live Audience Communication
On-screen presence and real-time engagement.
Real-Time Content Delivery
Streaming and live publishing discipline.
Platform-Based Engagement
Consistency across digital community spaces.

Execution & Delivery

Applied through real work

Content Strategy
Editorial logic that earns attention.
Presentation Development
Decks built for decisions, not decoration.
Program & Event Coordination
End-to-end delivery discipline.
Educational Communication
Teaching that lands across audiences.
Partnership Development
Long-arc collaboration design.
Cross-functional Collaboration
Working across strategy, design, ops.
Visual Interface Structuring
Layouts that guide attention.
Design-to-Communication Translation
Closing the gap from concept to copy.
Program Coordination
Multi-party scheduling, briefing, and follow-through.
Multi-Stakeholder Support
Aligning partners, teams, and program participants.
Team Leadership
Direction and consistency in performance settings.
Performance-Oriented Execution
Delivery discipline under competitive pressure.
Business Insight & Analytics Support
Audience and commercial pattern reading.
Service-Oriented Commercial Awareness
Client-facing operational understanding.
Independent Business Ownership
Solo execution across founder ventures.
Operational Accountability
Owning outcomes end-to-end.

Emerging Tech & Sector

Applied through real work

EV Knowledge
Working understanding of the EV landscape.
ESG Business Context
Sector dynamics shaping ESG strategy.
Digital Platform Readiness
Operating fluency across modern tools.
Workflow Logic
Designing how work moves, not just what it produces.
Design-System Awareness
Component thinking for consistency.
Interface Thinking
UI as a business and communication asset.

03 — Skills

Skill Intelligence

Grouped capability tiers with animated readouts. Tiered honestly: Advanced, Strong, Proficient.

A · Strategic & Commercial

Strategic MarketingAdvanced
Business DevelopmentAdvanced
Stakeholder CommunicationAdvanced
Partnership DevelopmentStrong
Brand PositioningStrong
Opportunity MappingStrong

B · ESG & Advisory

ESG Strategy SupportStrong
Sustainability CommunicationStrong
Workshop / Training DesignStrong
Stakeholder EngagementStrong
Materiality / ESG FramingProficient
Cross-sector AdvisoryProficient

C · Digital Growth & Platform

SEO StrategyAdvanced
Website Content StrategyStrong
Digital AnalyticsStrong
Social Media StrategyStrong
Campaign StructuringStrong
Content-Led Growth ExecutionStrong
Data Collection Site ThinkingStrong
Platform Flow StructuringProficient

D · Tools, Design & Production

Presentation DevelopmentStrong
Content CreationAdvanced
Video / Livestream WorkflowStrong
Graphic / Visual DevelopmentStrong
FigmaStrong
Communication-Led ExecutionAdvanced

E · AI, Systems & Operational

AI-Assisted ResearchStrong
AI-Assisted Content DevelopmentStrong
Workflow StructuringStrong
Automation FamiliarityProficient
Google System ProficiencyAdvanced
Digital Tool AdaptabilityAdvanced
Prompt-Led ProductivityStrong

F · Sector & Applied Knowledge

EV KnowledgeProficient
Sustainability Context IntegrationStrong
Multi-domain Learning AgilityAdvanced
Business–Technology TranslationStrong

G · Human Interaction & Trust

Relationship BuildingAdvanced
Founder MentalityAdvanced
Sales-Oriented CommunicationStrong
Value CommunicationStrong
Human InteractionStrong
Trust BuildingStrong
Stakeholder SensitivityStrong
Persuasive CommunicationStrong

H · Coordination, Media & Independent Execution

Program CoordinationStrong
Team LeadershipStrong
Public-Facing CommunicationStrong
Performance-Oriented ExecutionStrong
Audience EngagementStrong
Live Content DeliveryStrong
On-Screen / Platform CommunicationProficient
Business InsightStrong
Applied Analytics SupportStrong
Commercial AwarenessStrong
Independent ExecutionAdvanced

Capability Index

Measurement Panel

LIVE

Strategic & Commercial
95/100
ESG & Advisory
78/100
Digital Growth & Platform
95/100
Tools, Design & Production
95/100

Cross-domain · Verified▲ 91%

Expanded

Strategic Marketing95%
ESG Strategy Support78%
SEO Strategy95%

04 — Soft Skills

Soft Skills Intelligence

A professional strengths map across ten collaboration dimensions.

Dimension Map

These dimensions reflect inferred collaboration strengths based on observed working style, communication behavior, iteration quality, strategic judgment, and execution pattern. They are presented as a professional strengths map rather than a formal psychometric assessment.

Dimension Breakdown

Strategic Thinking92
Strong ability to frame direction, positioning, and business implication beyond surface-level output.
Attention to Detail95
High sensitivity to hierarchy, wording, spacing, consistency, and quality control.
Communication Clarity88
Able to communicate expectations, identify gaps, and direct refinement with precision.
Creative Direction91
Strong taste judgment and ability to distinguish between premium, generic, outdated, or misaligned design language.
Feedback & Iteration94
Provides useful feedback that improves output quality instead of only reacting subjectively.
Business Acumen90
Consistently considers market perception, credibility, positioning, and commercial implications.
Adaptability89
Moves across strategy, ESG, design direction, communication, and digital systems with strong learning agility.
Execution Drive93
Focused on usable outputs, practical progress, and real-world application.
Collaboration Readiness84
Works well in iterative environments, especially when collaborators can respond to high standards and clear direction.
Systems Thinking87
Naturally sees connections between brand, workflow, positioning, delivery, and structure.

05 — Tools

Tools, Platforms & Working Systems

A capability intelligence panel — every tool with applied proficiency, category, and practical usage note.

Google Ecosystem

Professionally used for reporting, analytics, content planning, collaboration, structured workflows, communication, and digital operations.

Google AnalyticsAdvanced
Analytics · Traffic insight, KPI tracking, performance review.
Google Search ConsoleAdvanced
SEO · Search visibility, indexation, query analysis.
Google SheetsAdvanced
Operations · Reporting, planning matrices, structured data.
Google DocsAdvanced
Documentation · Strategy briefs, narratives, collaborative drafts.
Google SlidesStrong
Presentation · Decks for decisions, not decoration.
Google DriveAdvanced
Collaboration · Structured asset and file management.
GmailAdvanced
Communication · Stakeholder communication discipline.
Google MeetStrong
Communication · Remote coordination and live working sessions.

SEO & Marketing Systems

Used for SEO analysis, search visibility review, content opportunity mapping, and performance optimization.

SEMrushStrong
SEO · Visibility audits and keyword opportunity mapping.
AhrefsStrong
SEO · Backlink intelligence and content gap analysis.
MozProficient
SEO · Authority tracking and site health review.

Website & Platform Systems

Used for website planning, page structure, user-facing content systems, visibility improvement, and data collection flow thinking.

WordPressStrong
CMS · Site updates, page structure, content publishing.
CMS / Website ManagementStrong
Platform · Multi-platform content operations.
Site Structure PlanningStrong
IA · Information architecture and page hierarchy.
Data Collection Form LogicStrong
Data · Structured input capture and form flow design.
UX Improvement WorkflowStrong
UX · Conversion clarity and friction reduction.
Content ArchitectureStrong
Strategy · Hierarchies that scale with the brand.
LovableStrong
AI App Builder · AI-assisted full-stack web app generation.
SupabaseStrong
Backend-as-a-Service · Auth, database, and edge functions.
Base44Proficient
No-Code Platform · Rapid app prototyping and assembly.

Design & Visual Systems

Used for layout planning, communication design, presentation systems, visual content production, and interface-oriented thinking.

FigmaStrong
Design · Wireframes, layout planning, design collaboration.
CanvaAdvanced
Visual · Fast premium-feeling visual production.
Adobe Creative SuiteStrong
Visual · Editorial-grade graphic and brand assets.

Content & Media Production

Used for digital event support, audience communication, video content, live delivery, and production workflow.

OBSStrong
Live · Live production and stream composition.
ZoomStrong
Live · Webinars and remote delivery.
YouTubeStrong
Distribution · Channel and video distribution workflow.
Video Production WorkflowStrong
Production · End-to-end content production discipline.
Livestream CoordinationStrong
Live · Multi-camera and event coordination.

AI & Structured Workflow Support

Used to accelerate research, communication drafting, structured ideation, workflow support, and strategic preparation.

AI-assisted Research WorkflowsStrong
AI · Faster discovery and synthesis cycles.
AI-assisted Content DevelopmentStrong
AI · Draft acceleration with editorial control.
Structured Prompt SystemsStrong
AI · Repeatable prompt scaffolds for quality.
Automation-Oriented Workflow ThinkingProficient
Workflow · Repeatability built into operations.

Framed honestly as digitally adaptive, system-literate, Google-system professional, design-aware, and workflow-oriented — not as a full-stack engineer.

05 — Work

Selected Work & Outcomes

Real engagements, framed by contribution and outcome — not job titles.

01 · Founder & CEO

Founded Earth Guard Advisory

Context: Sustainability-focused business and advisory initiative.
Contribution: Built positioning, communication direction, digital presence, strategic growth activity, and capability-led business framing.
Outcome: Established a sustainability-oriented venture and secured TEDFUND support.

Capabilities

ESG Strategy
Brand Positioning
Digital Presence
Partnerships

Tools & Systems

Google Ecosystem
Figma
Content Systems

02 · Founder / Strategic Lead

Secured THB 1.5M TEDFUND Funding

Context: Competitive funding for innovation-oriented development.
Contribution: Positioned the initiative, built communications and strategic narrative, and supported partnership-facing development.
Outcome: Secured 1.5 million baht in funding support.

Capabilities

Narrative
Pitch Development
Strategy

Tools & Systems

Slides
Docs
AI-assisted drafting

03 · Marketing Director — Wells International School Bang Na

Marketing Strategy & Digital Growth in Education

Context: Leadership role in international school environment.
Contribution: Led digital marketing strategy, website improvement, social media direction, content creation, and engagement development.
Outcome: Supported stronger visibility, engagement, and prospective inquiry generation.

Capabilities

Digital Strategy
Content Strategy
Stakeholder Communication

Tools & Systems

Google Analytics
Search Console
CMS
Canva
Adobe

04 · SEO & Digital Strategy Specialist

SEO & Digital Strategy Consulting

Context: Freelance consulting across multiple organisations.
Contribution: Built SEO strategies, backlink plans, content direction, and website improvement logic.
Outcome: Improved search visibility and digital presence.

Capabilities

SEO Strategy
Content Architecture
Analytics

Tools & Systems

SEMrush
Ahrefs
Moz
Search Console

05 · Founder / Strategic Contributor

ESG Strategy, Communication & Training

Context: Sustainability-oriented projects and partnership initiatives.
Contribution: Developed strategic plans, training concepts, communication materials, and partnership-facing initiatives.
Outcome: Created practical ESG-facing value across educational and organisational contexts.

Capabilities

ESG Strategy
Workshop Design
Stakeholder Engagement

Tools & Systems

Slides
Docs
Figma
Live delivery tools

06 · Charity Fundraiser

UNHCR Thailand — Charity Fundraiser

Context: Mission-linked, public-facing fundraising environment.
Contribution: Direct human interaction, trust-building, supporter engagement, and persuasive outreach in real-world settings — communicating mission-led value clearly and handling objections with empathy.
Outcome: Strengthened human interaction, adaptive communication, empathy-led engagement, and sales-oriented communication.

Capabilities

Human-Centered Engagement
Trust-Based Communication
Sales-Oriented Communication
Mission-Led Outreach

Tools & Systems

Live delivery
Stakeholder communication

07 · Regional Coordinator

STEM Racing KX — Regional Coordination

Context: Innovation-oriented STEM education and structured program environment. Formerly connected to the F1 in Schools context prior to the licensing transition.
Contribution: Supported coordination, stakeholder communication, and program-facing activities across an innovation ecosystem with multiple parties.
Outcome: Strengthened exposure to innovation ecosystems, program execution, and multi-stakeholder engagement.

Capabilities

Program Coordination
Multi-Stakeholder Support
Stakeholder Communication

Tools & Systems

Google Sheets
Google Docs
Google Meet

08 · CEO

Pordecellist MUSIC Studio — Founder-Led Operation

Context: Independent studio and service business environment.
Contribution: Managed business ownership, client-facing communication, service positioning, and end-to-end delivery.
Outcome: Strengthened founder mentality, service design thinking, and direct execution.

Capabilities

Founder-Led Execution
Independent Business Ownership
Service-Oriented Commercial Awareness

Tools & Systems

Canva
Google Ecosystem

09 · Performance Team Leader

WEREWOLF E-SPORT — Performance Team Leadership

Context: Competitive and performance-driven team environment.
Contribution: Led within a fast-moving performance context requiring communication, coordination, and consistency under competitive pressure.
Outcome: Added leadership, discipline, and execution strength under competitive conditions.

Capabilities

Team Leadership
Performance-Oriented Execution
Multi-Stakeholder Support

Tools & Systems

Live coordination
Google Meet

010 · Business Insight and Analytics Manager

Event ChamberthaiLand — Business Insight & Analytics

Context: Live event and service-oriented environment.
Contribution: Applied business insight and analytics thinking to support commercial and operational understanding across event and service-based activities.
Outcome: Strengthened business awareness and analytical thinking in service-based environments.

Capabilities

Business Insight & Analytics Support
Service-Oriented Commercial Awareness
Operational Accountability

Tools & Systems

Google Sheets
Google Docs

06 — Experience

Experience Timeline

A condensed chronology — expand any entry to read responsibilities, focus, and outcomes.

Focus
- Sustainability-oriented venture building
- ESG communication and strategic development
- Business positioning
- Partnerships
- Training and program design
- Digital presence and structured content execution
Focus
- Digital marketing leadership
- Website optimization
- Content strategy
- Campaign execution
- Stakeholder communication
- Event and digital engagement support
Focus
- Educational delivery
- Event organisation
- Livestream support
- Content production
- Communication-led coordination
Focus
- SEO strategy
- Website audits
- Technical optimization support
- Content growth logic
- Analytics-based recommendations
Focus
- Content creation
- Digital teaching presence
- Communication
- Audience engagement
- Production workflow discipline
Focus
- ESG-oriented venture leadership
- Strategic positioning and partnerships
- Founder-led execution
Focus
- Business-building and ownership
- Strategic direction
- Operational accountability
Focus
- Program coordination in STEM innovation
- Multi-party stakeholder communication
- Formerly connected to the F1 in Schools context prior to the licensing transition
Focus
- Mission-led public outreach
- Trust-building and persuasive communication
- Real-world human interaction
Focus
- Live audience communication
- Content delivery in real time
- Platform-based engagement
Focus
- Founder-led service operation
- Client-facing communication
- Independent execution
Focus
- Team leadership in performance contexts
- Coordination under pressure
- Execution discipline
Focus
- Applied analytics in live event business
- Audience and commercial understanding
- Service-oriented insight

07 — Credentials

Credentials & Education

Continuous learning across business, sustainability, and creative practice.

SET C-ESG Certified

Stock Exchange of Thailand · 2025

The Materiality of ESG Factors

Wharton, University of Pennsylvania

TED INNOBIZ Masterclass

TED Fund · 2025

Bachelor's Degree, Music Performing Arts

Kasetsart University

Teaching Popular Music in the Classroom

Berklee Online

Additional Learning & Capability

AI-integrated work adaptability
Digital marketing systems exposure
Cross-disciplinary professional development

08 — Working Style

Working Style

Six principles that describe how Paul shows up in a team.

Strategic but hands-on

Frames the play and ships the work.

Business-minded and communication-driven

Outcomes that read clearly to people who decide.

Comfortable across ambiguity and iteration

Moves from rough to refined without stalling.

Digitally adaptive and system-aware

Picks up tools and reshapes how work flows.

Bridges business, ESG, content, and tools

Translates between disciplines without losing intent.

Strong in narrative, structure, and execution

Tells the story, builds the structure, finishes the job.

Human-centered but outcome-aware

Reads people carefully while keeping results in view.

Founder-minded and execution-driven

Owns direction and finishes what gets started.

Comfortable in both structured planning and live interaction

Moves between planning rooms and real-world conversations.

010

Trust-building with goal-oriented communication

Builds credibility while keeping conversations purposeful.

09 — Contact

Let's Connect

For strategic, digital, ESG-oriented, and cross-functional opportunities.

Emailpaul.j@ega-esg.com

Phone094-519-7969

LinkedInyuttasak-jumsai-na-ayudhya

Facebookyuttasak.chumsainaayutthaya

Open to strategic, digital, ESG-oriented, and cross-functional opportunities where business thinking, communication, and execution matter.